Privacy policy

Elke Geraerts attaches great importance to your privacy and handles your personal data with the utmost care. Most information on this website can be consulted without providing personal data. However, when you subscribe to our newsletter or complete one of our forms (for a contact request, offer or brochure), we may ask you to share certain personal details. These data are used only for the specific purpose for which they were collected.

Who is behind this website?

This website is operated by Elke Geraerts.
For any questions or requests about your data, you can reach us at:
[email protected]

What information do you share with us?

Depending on how you interact with our website, we may process the following information:
• Name
• Address
• Email address
• Telephone number
• Details you choose to provide in a form
• Technical data collected through cookies (see below)

Why do we collect your data?

We only process your personal data for clear and meaningful reasons:
• to respond to your contact request
• to send you the brochure or offer you asked for
• to send you our newsletter when you subscribe
• to improve our website and make your experience better

On what grounds do we process your data?

We rely on recognised GDPR legal bases, namely:
• your consent (for newsletters)
• pre-contractual or contractual necessity (when you request information or a brochure)
• legitimate interest (such as website optimisation)

Who helps us handle your data?

To process your request or send newsletters, we work with a few trusted partners:
• WordPress – to host and manage this website
• Mailchimp – to send newsletters

These partners act strictly on our behalf and apply the appropriate GDPR safeguards.

Where is your data stored?

Mailchimp may process your data outside the European Economic Area.
When such transfers occur, Mailchimp applies safeguards such as Standard Contractual Clauses, as required under GDPR.

How long do we keep your data?

We only keep your information for as long as it serves its purpose:
• Newsletter data: until you unsubscribe.
• Contact form data: until your request has been handled and for a maximum of three years afterwards.
• Cookie data: according to the retention periods in your browser or cookie settings.

Your rights: you stay in control

You have the right to:
• access your data
• correct your data
• request deletion
• limit processing
• object to processing
• request portability
• withdraw your consent at any time

To exercise one of these rights, you can contact us at [email protected].
We may ask for proof of identity to protect your data.

How we use cookies

During your visit, cookies may be placed on your computer or mobile device to improve your browsing experience. These cookies are not intended to track your behaviour on other websites.

Your browser lets you block cookies, be notified when they are used or remove them afterwards.

Do you have questions or concerns?

You can always contact us at [email protected].
If you believe your data are not being handled correctly, you also have the right to lodge a complaint with the Belgian Data Protection Authority.

When do we update this policy?

This privacy policy may be updated from time to time.
The most recent version will always be available here on our website.